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Marketing

In this category you will find articles, reviews and posts related to marketing. you can learn about different ways that GCOMM is using various marketing tools in order to improve its business operations.

by Maja Jovancevic | June 27, 2014

Integrated Marketing: The Past, The Present and The Future of Marketing

Maja Jovancevic
Don’t kid yourself that marketing is just a TV ad, banner ad or a brochure. It’s not. Marketing represents every bit of contact that any part of your business...
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by Jelena Simakovic | January 17, 2014

Marketing and IT – building the company success

Jelena Simakovic
Have you ever wondered how big the gap between marketing and IT is? Can that gap be bridged? There is an on-going talk about how the two very different...
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by Vladimir Milanovic | December 13, 2013

Inbound vs outbound marketing

Vladimir Milanovic
Marketing is a broad term that consists of many different disciplines, and when we talk about inbound and outbound marketing, it is related to the promotional aspect of marketing....
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by Vladimir Milanovic | November 22, 2013

The value of online marketing in B2B

Vladimir Milanovic
Marketing has always been a core competence in B2C as sales are facilitated through retail and online stores and points of purchase. Discovering information through the Internet, online and...
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by Sanja Pasic | November 1, 2013

Why white papers are a valuable selling tool

Sanja Pasic
What makes white papers so important versus other marketing collateral tools for your business? What about case studies, brochures and datasheets, company web pages, blog posts and the various...
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by Jelena Simakovic | October 25, 2013

To repost or not to repost? 1

Jelena Simakovic
Businesses are always searching for ways to acquire more customers and hence marketing departments work hard on increasing website traffic as it is one way of attracting potential leads....
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by Sanja Pasic | October 18, 2013

How to measure the success of SEO campaigns 4

Sanja Pasic
Measuring the success of any SEO campaign can seem like a daunting task for both webpage owners and those responsible for managing them. However, the task is not as...
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by Danja Jakovljevic | October 11, 2013

Why case studies are a powerful marketing tool and how to write them

Danja Jakovljevic
Once upon a time, in a far, far away land, there lived a king… You can sort of guess how the sentence continues, right? I don’t have to keep...
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by Jelena Simakovic | September 20, 2013

Market differentiation through customer support 1

Jelena Simakovic
How can an IT company, hosting provider or a managed services provider differentiate their offerings when the services they offer are not much different from one another, when they...
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by Jelena Simakovic | August 23, 2013

LinkedIn Sponsored Updates for business 1

Jelena Simakovic
In B2B marketing, distributing content to the right audience of professionals is the key to any outbound strategy. LinkedIn can be a goldmine for B2B companies that want to...
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