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Contrasting intellectual property and shareholding value 3

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Anthony Jackson

The correlation between the value of digital intellectual property and the value of a company’s shareholding are drawing ever closer. With the upward trend of intellectual property being digital, the ability to efficiently manage digital data is a natural discussion for any serious company.

Until the last few years, most company data used to reside on local servers. A tape drive combined with tape software in each server offered an acceptable backup solution that allowed for effective data recovery. This article does not aim to enter into a discussion of the pros and cons of backup technology, but rather focuses on the protection of one of the company’s largest assets, its digital intellectual property.

What is digital intellectual property?

Digital intellectual property is simply data. And without doubt, the value of the data differs from company to company. But the data is often the intellectual capital of the company that helps differentiate one business from another. That data is hard-core knowhow, history and experience. It’s the tangible knowledge base of a business and the digital data is one of the few assets that can remain permanently with a company.

The importance of digital intellectual property

The value of data is increasing significantly. We don’t have empirical evidence to support the statement; however your organisation can make its own assessment based on the following. If your company were to lose 30% of its employees would it survive? Chances are it probably would. However, if your company were to lose 30% of its data, would it survive? The answer is, “it probably depends” as the outcome would be the result of which data was lost. But in more than a few cases, the answer would be no. It would not survive. And, if the company doesn’t survive, doesn’t that mean that the shareholding value would become worthless? Now, that is a serious boardroom discussion.

Where is the intellectual property in your business?

Without doubt, protecting the intellectual property of the company is one of the corporate responsibilities of directors and boards. In some industries, compliance is the primary driver. Protecting the shareholder assets is another great motivator.

Understanding where that intellectual property resides is part of the challenge. With more of the digital intellectual property becoming increasingly dispersed across a growing number of systems, an increasing challenge for businesses is how to backup all of the desktops, servers, websites and mobile devices simply and efficiently. Capturing all of the company’s digital intellectual property and making sure it’s available for restore should be a mandate of all company boards as losing data can either be crippling, very expensive or perhaps both.

The team over at LiveBackup spent several thousand hours analysing the trends and consequences of different backup strategies, this research ensures that potential customers are kept well informed about risk mitigation strategies concerning intellectual property.

Is the dynamic of your business experiencing change?

Like most companies, the landscape of your business is probably changing. Some examples include a greater number of mobile workers, more outsourcing to third parties, more mobile devices and an increase in the distribution of company intellectual property to third party SaaS software vendors and web servers. All this adds more layers to the already complex nature of the combined intellectual property of a company.

Centrally backup and manage

What is important is to capture the entire digital intellectual property of the company into a single backed up instance in order to ensure that recovery to any server, desktop or mobile device is achievable. With the backups all made to one location, replication to one or more locations is simple. Additionally, a solution that delivers an application interface that allows a systems administrator to backup and restore all devices from a single login helps with the ongoing management.

Agentless technology assists in managing intellectual property

Agentless technology assists for backing up LAN based data. No matter what server or device holds the intellectual property, it’s possible to capture it and back it up. And because its agentless its hardware, operating system and database independent meaning that no matter what happens to the company in the future as far as technology is concerned, the backups are not reliant on agents, therefore it also significantly decreases the time to deploy the backup solution in any given scenario.

Protection now and in the future

For many, the question of how to protect their company’s intellectual property now and in the future, irrespective of how the business will evolve, is of growing importance. High quality data management solutions should be viewed as a necessary insurance in order to protect shareholding value. The market value of a company’s shareholding should greatly influence the value and extent a business goes to in order to protect its digital intellectual property.

The trend in the complexity of managing intellectual property is only going to increase. For many businesses, current data management practises are sufficient but understanding the future challenge and being prepared for adaptation makes good business practise.

Feel free to contact a GCOMM team member for an obligation free discussion.

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About Anthony Jackson

Anthony Jackson
Anthony truly involves himself with his customers in order to understand their needs. With his drive to achieve successful outcomes when facing challenges and passion about IT, Anthony brings endless commitment to the table. Anthony grew up in South East Asia and travelled extensively from an early age. He received a diploma in Business Marketing (Communications) at Mt Gravatt TAFE.
  • Matthew Thompson

    A very interesting article Anthony. Protection of the intellectual property of a business is key. Businesses have protection, compensation or insurance for their premises, hardware, trademarks/images, cars and people but the data is not included within this primary consideration. All data created by an individual does remain the property of the business. Questions around governance, security, availability and recoverability naturally are asked and an onshore solution that provides a single unified protection policy is very appealing. The point about staff and business recoverability I do agree with. No one person is greater that a company (ask Kevin Peiterson and the ECB)!!

    • Anthony Jackson

      You raised some very pertinent points to this article Matt and further more I think you articulated this very well in your brief evaluation….In particular I like your closing statement about Kevin Peiterson, I think this sums up the situation perfectly.

  • I think the point about 30% of data loss vs. 30% of staff is an interesting one. I think in both cases the answer is ‘it depends’.

    Think Steve Jobs and Apple..