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Data in the cloud… who’s responsible?

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Vladimir Milanovic
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Cost efficiency and unparalleled flexibility make cloud applications extremely appealing and enterprises are quick to start leveraging those advantages in everyday business operations.

Every day, more and more of business critical data is being shifted to the cloud and with it the issue of purchasing and managing hardware and software infrastructure disappears. But, what about the backups?

Until recently, businesses were spending a lot of time investing in processes, methodologies and technologies for protecting data and applications within their organisation, but little thought has been given to developing strategies to back up the data residing in various business cloud platforms.

Where data management gets cloudy

The reliability and effectiveness of SaaS and PaaS solutions has won the trust of businesses, but at the same time opened the door to confusion that can have costly consequences for companies. As the amount of critical business data and applications residing in the cloud grows daily, companies are failing to back it up counting on the PaaS or SaaS providers to safeguard their data instead.

There is no denying that data is outside of the usual control of the company’s IT department, but businesses are still held responsible for safeguarding it. Data may have shifted to the cloud but the responsibility of protecting it has not, from both legal and business side.

–          What if company data residing within a cloud application such as Salesforce or Google Apps was inaccessible for several hours, or even a couple of days, how would that affect the business?

–          What if by accident critical customer data gets lost from the company’s CRM cloud?

Although SaaS and PaaS providers often do have backup systems in place they exist as failover solutions for their own operations and it is very likely that customer data is not included, or that the process of restoring individual customer data is extremely slow and costly. Even worse, success cannot be guaranteed.

At the same time, many of those cloud based applications are critical to the daily operations, and if data gets lost or damaged it can have significant consequence for business productivity. These incidents can lead to loss of competitive advantage, intellectual property, reputation, and so on.

Cloud to Cloud backup, a true solution

Cloud to Cloud backup solutions provide continual protection of cloud data and guarantee the availability and restorability of data residing in these PaaS and SaaS clouds, in case data loss occurs.

Although the market provides a variety of platform specific backup solutions, managed service providers like LiveBackup offer a premium service based on Asigra software. The service can protect data in cloud-based applications and platforms the same way it protects other data, helping organisations to reclaim control of their critical business information that sits outside of their premises or data centers.

A short interview with Asigra’s Executive VP, Eran Farajun provides more details about cloud to cloud backup in general. You can watch the video here.

How does it work?

It is rather simple if the customer is using Salesfroce.com. This means that their CRM data is residing within the Salesforce.com cloud, but it is the customer who is held responsible for safeguarding critical data, such as the information about customers, prospects, and other marketing and sales information.

With the LiveBackup service, this data is collected and securely transmitted and stored to customer premises or data centres, ensuring not only safety, but accessibility of data even if the SaaS provider is unreachable.

Benefits of cloud to cloud backup:

1.       Reclaiming control over data stored on the customer’s premises

2.       Being able to access data at any given time

3.       Gaining ability to restore data directly to the cloud in case of data loss

4.       Customising frequency of backups (as many rollback points in time as a business needs)

5.       Meeting all the industry and regulatory compliances

For more details about the implementation of cloud to cloud backup and business cloud applications supported by IT, contact the LiveBackup team.

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About Vladimir Milanovic

Vladimir Milanovic
Vladimir has been working with GCOMM since 2010 on the design and implementation of the recent branding and marketing strategies. He was also responsible for the rebranding of LiveBackup in 2012. Between 2006 and 2010 he was involved in the creation and launch of Imperial Tobacco’s European BTL platform for its Davidoff brand as well as for the rebranding of French icon, Gitanes. Vladimir graduated from the Belgrade University of Arts in 2005.
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