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Should you be blending personal and work data? 2

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Jovana Stevanovic

File syncing is becoming a part of most people’s daily routine. Knowing that we can sync, access and share any type of file we need through any of the devices we use, makes our everyday tasks easier to do. Or at least more convenient.

Gartner is predicting that one-third of consumers’ digital content will be “in the cloud” by 2016. This comes as no surprise considering that people are using various portable devices to access and store their data. The cloud enables the availability of the content across these devices, anytime and anywhere.

How much of content is that, exactly?

The same article says Gartner made another prediction that worldwide consumer digital storage needs will grow from 329 exabytes (1 exabyte = 1 073 741 824 gigabytes) in 2011 to 4.1 zettabytes (1 zettabyte = 1024 exabytes) in 2016. This includes digital content stored in PCs, smartphones, tablets, hard-disk drives (HDDs), network attached storage (NAS) and cloud repositories. I don’t know about you but these numbers make my head spin a little!

Importance of data availability

Statistics indicate that one in two Australian adults owns a smartphone. With this growth of smartphone use we need to consider file syncing and cloud storing trend from the business perspective as well.

Today’s fast-paced business environment requires the availability of information at all times. Therefore, cloud storage of data is not only about people’s personal digital content, such as holiday photos, but work-related files as well.

But what happens when you need to bring your work home and dedicate a few extra hours over the weekend to finishing that big project? Some people have mobile devices, laptops and other equipment supplied by their employers. Those that don’t, have to make sure the files they need to work on are synced and easily accessible from any device. This means that the company essentially loses control over what you, as an employee, do at home. Because of various consequences of such practices, organisations should really consider setting up an appropriate policy that will address these issues.

In the file syncing world, situation can also be the opposite from the one described above. Maybe your personal data is stored at multiple locations and accessible from work devices. This is all appropriate when you are on the go and need information immediately but you should, as an individual, consider doing something to protect your privacy.

In any of the two circumstances, how do we distinguish between personal and work-related files? Is it necessary to distinguish at all?

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About Jovana Stevanovic

Jovana Stevanovic
Having studied, worked and lived abroad for a number of years, Jovana has developed a diverse set of skills and a unique perspective into the business world, which she applies in her current role as Marketing Automation Consultant. Her passion for online marketing and a keen interest in global marketing trends are what drives her to produce effective online campaigns for international clients in the IT sector. Jovana graduated from St. Cloud State University with a Bachelor of Science degree in Marketing and a minor in Public Relations. Jovana enjoys learning languages and is fluent in Serbian, English and Italian. Her other interests include social media, travelling and cooking.
  • Vlada Milanovic

    Good question Jo. Surprisingly, the answer comes from Blackberry…

  • Lorna Ryan

    Yes interesting points… At anytime I can work from my mobile, iPad, lap top or desk at work… With technology, the cloud and ever increasing Internet access being connect for work and play is 24/7.