According to Wikipedia, “information graphics or infographics are visual representations of information, data or knowledge intended to present complex information quickly and clearly”. Typically, infographics were used by various scientists in order to represent processes and different information in a simpler manner. Over the past few years we have seen their expansion in the media as their popularity has increased.
Many companies have been using infographics in the past few years to portray information that is interesting and valuable to their current and potential customers, as well as in their marketing campaigns. This has especially proved to work with younger generations because they are more likely to read through an infographic or watch a video instead of reading an article.
Creating infographics might seem complicated to some people but there are plenty of resources online that can guide you through the process. We prepared a list of some necessary steps and best practices to help you get started.
Selecting a topic. The goal of creating an infographic in the first place is to have people share it, usually through various social networks. Some ideas are to exploit a current and popular topic, maybe present a different angle on it. People like when you answer their questions or solve their problems.
Gathering content. Make sure to do your research, especially through valuable sources. Don’t rely solely on Wikipedia and similar web sources. Try educational institutions, government sources, your local library, etc.
Organising information. It’s important for the information in your infographic to flow naturally. Ensure you have determined which parts you want highlighted. You also need plenty of graphical representation of data, it is an infographic, afterall. Double check everything, you should always be able to provide the sources you used to back up your claims.
Design. After gathering and organising great content, you need your infographic designed beautifully in order to stand out in the sea of information and attract attention. You want those shares, right? Work with your design department, it’s actually a good idea to have them involved from the start because they are likely to come up with an interesting solution. If you don’t have a design department, outsource this part of the job, it’s always better to create something unique, instead of using templates widely available online.
Ok, so you’ve created an awesome infographic, now what? Considering there are thousands of them being distributed every day, how do you ensure yours reaches your target audience and triggers them to do whatever it is you want them to do? Sure you can post them on your blog and social media channels but is this enough?
One piece of advice is to identify blogs and websites your target audience visits on a regular basis that will be likely to post your infographic. This is your best chance at reaching them so make sure to do your research and compile an appropriate database.
It’s important not to send spam emails to webmasters of sites you have identified. Even if you’re sending a hundred or more emails, make sure each one sounds like a human wrote it, instead of sending generic/automatic content. This is likely to separate you from others and draw attention to the content you have to offer. Another tip is to follow up with those that haven’t responded to your first email. This will be another proof that you’re not a spammer but have a genuine intention in collaborating with them.
Some will argue that the online world is saturated with infographics and people are getting sick of them. While this might be true to a certain degree, many people still like consuming the information this way. You just really need to get the above mentioned steps right in order to stand out and have your infographic be seen.
Have you created an infographic before? What are your experiences? We look forward to reading some of your tips on this topic.