You have probably heard about Google AdWords before. Maybe your company is even using it. For those who don’t know, AdWords is Google’s pay-per-click (PPC) advertising system. It is an online advertising tool used by many companies around the world, both small to medium businesses and large corporations.
The basics of AdWords are pretty straightforward. You execute a keyword research in order to find out what your potential customers are searching for. Then you choose keywords you’d like to target. There is an option of adding negative keywords to your campaign, which are the words you don’t want to trigger your ads. Then it is time to create your ads, using the targeted keywords. The ads are pretty short. Google limits the headline of your ad to 25 characters, URL display to 35, although you can have the actual URL that is longer. And the text is up to 35 characters per description line (there are 2 description lines).
AdWords offers numerous advantages. Below we have highlighted some that we find the most important.
Even though AdWords offer many benefits, it is definitely not the only thing you need to be successful in online marketing. Make sure not to disregard optimisation of your website (SEO). It does take longer to see the results and you always have to keep up with updating your website but it is important to have the optimised website that will match your AdWords campaign.
Trying other online marketing techniques is something you should be doing on a regular basis, as much as your budget permits. This is important in order to figure out what works well for your business. AdWords might not be the answer for everyone.♦ End